The Bake Sale, 1997

Deitch Projects, New York, NY
Artist-made baked goods, 1 museum curator, 1 art critic, 1 art historian, passersby, money

The Bake Sale was a model of the Soho gallery community in which art was replaced with baked goods. In September 1997, the sidewalk of Deitch Projects hosted a Bake Sale of “goodies” made by artists with Soho Galleries. A critic (Bill Arning), art historian (Kirby Gookin), and museum curator (Dan Cameron) sold the baked goods to the greedy public. Hundreds of receipts were tallied and profits were returned to the galleries to split with the artists.

Photos and recipes of goodies were archived. Designed staff uniforms, invitations and promotional materials. Wrote checks totaling over $600.

About The Bake Sale:

Relational Sense: Towards A Haptic Æsthetics  By Jennifer Fisher in PARACHUTE #87, Summer 1997, pp. 4-11. 

On the Loss of a Three-Letter Word by Bill Arning in Food Culture: Tasting Identities and Geographies in Art, Ed. by Barbara Fischer, Toronto: YYZ Books, 1999, pp. 81-87.